Podcast Levosphere: Surveys make sense...intuition is sexy, but data pays the bills!
In this episode of the "Levosphere – Marketing in Practice podcast", Sandra with us explore why just “having a good feeling” isn’t enough to make the right marketing decisions. We talk to Sandra Mažárová from research agency Vantage about how to do research that has real business impact, and why even the best idea needs validation.
The fascinating world of data, market research and marketing decisions. The podcast guest is Sandra Mažárová, Founder & Managing Director of the research agency Vantage, which specializes in healthcare and retail. Whether you are a marketer, entrepreneur or just a curious marketing fan, after listening to this episode you will understand why it is not enough to just feel the market, but also to understand it.
In the episode you will learn:
- Why even a “successful pre-test” of a campaign may not guarantee its real success
- How often do companies do so-called “corridor surveys” and what are the problems with them
- What should a clear and usable survey output look like that will not end up in a drawer
- When is it worth trusting intuition and when is it better to rely on data
